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msnbc

'LEAN FORWARD' CAMPAIGN

In 2011, MSNBC commissioned director Spike Lee to create a series of 30-Second commercials featuring a selection of their most popular anchors to promote their new rebranding campaign philosophy, ‘Lean Forward’.

Spike’s frequent collaborator Oscar- nominated ‘Black Swan’ cinematographer Matthew Libatique served as director of photography on all of the commercials and DESIGNINHUES as storyboard artists.

The ads are brief, catchy, and successfully presented with a documentary-like vibe.

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MSNBC Rachel Maddow

MSNBC Chris Matthews

MSNBC Ed Schultz

MSNBC Keith Olbermann

MSNBC Lawrence O'Donnell

MSNBC Morning Joe